Evidence library

Every number
needs its context

Published agency comparisons and campaign screens. Inspect the source, the reporting period, and the kind of result each number describes.

Search visibility

Compare like with like

These agency-published comparisons are not all assigned to named clients. They remain separate from S&N’s first-month account.

Search comparison 01
Six months vs preceding six months

Search comparison 01

2.61K → 27.3K clicks

233K → 1.62M impressions

Not named in published comparison
Search comparison 02
Six months vs preceding six months

Search comparison 02

4.74K → 14.7K clicks

319K → 1.89M impressions

Not named in published comparison
Search comparison 03
Six months vs preceding six months

Search comparison 03

2.04K → 5.21K clicks

16K → 105K impressions

Not named in published comparison
Search comparison 04
Six months vs preceding six months

Search comparison 04

271 → 1.49K clicks

2.56K → 27.1K impressions

Not named in published comparison
Search comparison 05
Six months vs preceding six months

Search comparison 05

754 → 1.95K clicks

123K → 307K impressions

Not named in published comparison
Long-term search record 01
16 months

Long-term search record 01

→ clicks

→ impressions

Agency-published search evidence
Long-term search record 02
16 months

Long-term search record 02

→ clicks

→ impressions

Agency-published search evidence
Long-term search record 03
16 months

Long-term search record 03

→ clicks

→ impressions

Agency-published search evidence
Long-term search record 04
16 months

Long-term search record 04

→ clicks

→ impressions

Agency-published search evidence
Marathon search record
28 days vs preceding 28 days

Marathon search record

242 → 362 clicks

Marathon Finishing Systems

Paid campaigns

Different goals.
Different measures.

Purchase ROAS, lead cost, and install cost answer different questions. They are presented in their original campaign context.

Retargeting campaign
56 purchases; campaign labeled 2026

Retargeting campaign

6.12 Purchase ROAS

56 purchases; campaign labeled 2026
Prospecting campaign
2.25 purchase ROAS

Prospecting campaign

13,542 Purchases

2.25 purchase ROAS
Lead campaign
231 Meta leads

Lead campaign

$10.03 Per lead

231 Meta leads
App campaign
1,226 installs

App campaign

$1.73 Per install

1,226 installs

The creative behind the campaign

Work made for the audience

Agency-published examples across product, testimonial, and founder-led campaigns.

Source: Leads To Sales results and work portfolio. Campaign and agency results are not personal lifetime totals or promises for a new client.

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