The operating challenge
Applications, partnership requests, and incomplete forms came through separate paths. The coach needed to see who required a reply and understand where an interested visitor stopped in the application journey.
Griffin Winship Coaching
An operating view of coaching demand, application progress, traffic sources, and the follow-up that needs attention.
The system at a glance.
Connect the website journey with application handling and follow-up, while using analytics to inspect sources, page performance, campaigns, and conversion stages.
The connected response
Connect the website journey with application handling and follow-up, while using analytics to inspect sources, page performance, campaigns, and conversion stages.
The public-facing experience.
The public coaching website provides the brand and application paths that connect to the coaching command center.
How the work moves.
The key handoffs, responsibilities, and next steps.
Understand
Record the source and the visitor’s journey through the website.
Connect
Relate submitted contact information to the relevant journey.
Receive
Bring coaching and partnership applications into a working queue.
Respond
Surface pending replies and the next follow-up action.
Improve
Inspect the pages and funnel stages that lead to applications.
Start with what needs attention
The command center brings pending work and application activity into one place.
Understand the source of interest
Source reporting helps connect discovery channels with the application journey.
Inspect where applications pause
Funnel and drop-off views help explain progression from the website into a completed application.
A useful view for each role.
Focused workspaces around the people using the system.
Coach
Applications, pending responses, partnership inquiries, and follow-up priorities.
Marketing
Traffic sources, campaigns, page performance, and application-stage reporting.
More from inside the platform.
Open any screenshot to inspect the original published view.
Project context.
Presented from the company portfolios, with credit to the project and delivery teams. Screens show published system views, including redacted and demonstration content.
Source and image credits
View the Bayou Thread Systems case study
View the Leads To Sales website case study
Screenshots retain the original publisher’s redactions and demonstration content.
What could we build together?
Bring the business challenge, the partnership idea, or the next possibility.